Social Media Management: Technologies and Strategies for Creating Business Value (Bog, Hardback, Engelsk) af Amy Van Looy

Social Media Management: Technologies and Strategies for Creating Business Value

(Bog, Hardback, Engelsk)
Forfatter: Amy Van Looy

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Beskrivelse

This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value.

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Alle detaljer

Forlag Springer International Publishing AG
Forfatter Amy Van Looy
Type Bog
Format Hardback
Sprog Engelsk
Udgave 1st ed. 2016
Udgivelsesdato 24-09-2015
Første udgivelsesår 2015
Serie Springer Texts in Business and Economics
Illustrationer XIX, 250 p.
Originalsprog Switzerland
Sideantal 250
Indbinding Hardback
Forlag Springer International Publishing AG
Sideoplysninger 250 pages, XIX, 250 p.
Mål 243 x 161 x 22
ISBN-13 / EAN-13 9783319219899