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Offering readers a closer look at design thinking, its innovation processes and methods, it covers topics ranging from how to... Læs mere
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Algorithmic composition – composing by means of formalizable methods – has a century old tradition not only in occidental music history.... Læs mere
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The Transaction Cost Economics (TCE) and Foucauldian perspectives are brought to bear on five outsourcing relationships in order to test the application of these discourses to rich qualitative data over the outsourcing contractual life-cycle.
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This book provides a comprehensive treatment of the rapidly changing world of Web-based business technologies and their often-disruptive... Læs mere
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This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value.
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Investigating how social media can be used to generate value for brands beyond customer relationship purposes, the skilled authors explore how social media users co-create value for businesses, influence other consumers and generate electronic word-of-mouth (eWOM).
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This book offers a comprehensive and readable introduction to modern business and data analytics.
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This textbook on computational statistics presents tools and concepts of univariate and multivariate statistical data analysis with a strong focus on applications and implementations in the statistical software R.
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