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The Digital Marketing and eCommerce Conference brings together leading researchers and scholars to exchange and share their experiences and findings on all aspects of ecommerce and digital marketing. This volume presents the proceedings of the 2024 edition.
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The topics covered include, but are not limited to, statistical theory and methods, sampling theory, Bayesian statistics, statistical modeling, computational statistics, classification, data analysis, gender statistics and applied statistics.
Bemærk: Kan ikke leveres før jul.
The topics covered include, but are not limited to, statistical theory and methods, sampling theory, Bayesian statistics, statistical modeling, computational statistics, classification, data analysis, gender statistics and applied statistics.
Bemærk: Kan ikke leveres før jul.
The topics covered include, but are not limited to, statistical theory and methods, sampling theory, Bayesian statistics, statistical modeling, computational statistics, classification, data analysis, gender statistics and applied statistics.
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This book presents selected contributions to the International Scientific-Practical Conference 2023 (ISCP 2023) organized by East European University (Georgia), E-Commerce Institute (Germany) and Adelphi University (USA).
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This edited volume explores the relationship between Artificial intelligence (AI), business performance, and regulation. Companies are increasingly becoming obliged to take security measures to protect digital data against cyber-attacks and data leaks.
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In its current state of development, there is a metaverse and not a single virtual world as there is an internal one, simply because its development is still dependent on proprietary technologies.
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This book focuses on the personalisation of the user interface in e-commerce based on collected data on customer behaviour.
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This book aims to provide a theoretically informed and empirically grounded... Læs mere
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By applying the lens of service innovation to digitalization and service infusion, the book showcases how firms can overcome the service and digitalization paradoxes, transform service provision, and improve the customer experience.