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Traditional marketing is dying. It’s getting more and more difficult to get the attention of consumers. Advertising is the cost of being boring. In... Læs mere
Satisfied customers are good — but not good enough! Going from customer satisfaction to customer loyalty requires a deeper insight into the mechanics... Læs mere
„Yes, we have made a new strategy ... But we can’t remember where we put it.“ That is the honest comment from a senior executive, I met recently. History repeats itself. Fortunes are... Læs mere
Target group This book is for practitioners. The target group is employees and managers in knowledgebased organizations such as... Læs mere
Scientists agree with successful leaders that when the employee has a feeling of being special and appreciated it has a positive effect on... Læs mere
Legal Risk Management in Cross-Border Electronic Commerce deals with possibilities and limitations in... Læs mere