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Now in a fully revised and significantly expanded new edition, Management of Sports Development is a complete introduction to the theory, policy and practice of sports development.
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Empower future sport marketers with a modern guide that delves into technology-driven innovations, strategic data analytics, digital communication channels, and adaptive sales tactics in... Læs mere
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This is the first book to explore in depth the topic of Mega-Sporting Events (MSEs) and human rights, offering accounts of adverse human rights impacts linked to MSEs while considering the potential for promoting human rights in and through the framework of these events.
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This concise, practical book examines the significance of social media for the sport industry, explaining key concepts and sharing tools and best practice for the use of social media in sport business communication.
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Across a set of broad and probing chapters, this book offer insights into some of the historic and contemporary challenges that sports have... Læs mere
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This book examines the path that name, image, and likeness (NIL) has taken in the first years of the policy, how the expansion has led to differing approaches across state and universities, and how administrators in selected states are dealing with the rulemaking power they have.
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This book takes a close look at social media in sport and considers its significance for sport business and for the wider relationship between sport and society.
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This book takes a close look at branding and sponsorship in sport in the age of digital media. It examines how branding and sponsorship have evolved in response to the challenges and opportunities of new technologies.
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This book explores the impacts, issues, and legacies of the past century of the Olympic Winter Games. Grounded in sport history, the... Læs mere
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Memories of Middlesbrough Football Club through the years, told through history, stories, photographs and other memorabilia.
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The Football Bucket List is the perfect tool to write and journal, note historic stadium changes, and jot down any other fun memories from your football bucket list trip.