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This book examines the global sports ecosystem through three central pillars: sport marketing, sports equipment manufacture and sales, and sport governance... Læs mere
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In recent years, football’s status as "the world’s sport" has shown little sign of waning. With contributions from Europe, Asia and the Americas, this... Læs mere
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This is the first book to focus on the management of professional football clubs, providing a real-world insight into management principles and their... Læs mere
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Adopting a multi-level, multi-disciplinary approach, and covering both theoretical and applied aspects, this is the first book to explore the... Læs mere
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Collective Bargaining in Professional Sports provides a timely and practical overview of the impact and importance of the collective bargaining process in the business of professional sports in the United States.
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This books provides an in-depth discussion on the physiology of the game of American football, including playing in various environmental extremes. Topics include issues... Læs mere
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This book examines claims that the Olympic Games are a vehicle to inspire and increase mass sports participation. It focuses on the mass sport participation legacy of the most recent hosts of the summer Olympics, including Atlanta, Sydney, Athens, Beijing, London, Rio and Tokyo.
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This is the most authoritative, comprehensive and engaging introduction to sports marketing available. It is the only introductory textbook on this subject to adopt a... Læs mere
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Bemærk: Kan ikke leveres før jul.
This book examines the contested relevance of national identities in sport in the context of globalization. It examines how national, state and... Læs mere
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Bemærk: Kan ikke leveres før jul.
This new edition introduces sport legal studies from a management perspective and integrates legal strategies to gain a competitive advantage in business. Acknowledging... Læs mere