The Global Football Industry: Marketing Perspectives (Bog, Hardback, Engelsk)

The Global Football Industry: Marketing Perspectives

(Bog, Hardback, Engelsk)

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Beskrivelse

In recent years, football’s status as "the world’s sport" has shown little sign of waning. With contributions from Europe, Asia and the Americas, this book brings together leading international researchers to survey the current state of the global football industry, exploring contemporary issues in the marketing of football around the world.

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Alle detaljer

Forlag Taylor & Francis Inc
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 08-02-2018
Første udgivelsesår 2018
Serie World Association for Sport Management Series
Illustrationer 47 Tables, black and white; 24 Line drawings, black and white; 3 Halftones, black and white; 27 Illustrations, black and white
Fagredaktør James J. (University of Georgia Zhang, Brenda G. (Georgia State University Pitts
Originalsprog United States
Sideantal 344
Indbinding Hardback
Forlag Taylor & Francis Inc
Sideoplysninger 344 pages, 47 Tables, black and white; 24 Line drawings, black and white; 3 Halftones, black and whi
Mål 163 x 241 x 24
ISBN-13 / EAN-13 9780815360568