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This book explores strategic brand management both in and through sport, thus helping in deepening our understanding of this promising field, while... Læs mere
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This book explores key and topical issues that are emerging in the field of sport marketing, while calling for further attention to the thriving sports industry. The chapters in this book were originally published as a special issue of Journal of Strategic Marketing.
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This comprehensive review of the relationship between sport and crime explains how the experience of sport can lead to behaviour that’s harmful to others and is sometimes... Læs mere
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This comprehensive review of the relationship between sport and crime explains how the experience of sport can lead to behaviour that’s harmful to others and is sometimes... Læs mere
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This is the first book to examine labour markets in professional football from the perspective of football clubs rather than players.
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Principles of Pharmacology for Athletic Trainers, Third Edition continues the tradition of past editions to provide applications of pharmacological principles specifically aimed at the athletic trainer.
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Medical Terminology With Case Studies: A Navigated Guide to Learning for Health Care Professionals,... Læs mere
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Documentation for Athletic Training, Third Edition provides all the important and relevant information that a practicing athletic trainer needs to possess to provide accurate documentation.
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Non-Orthopedic Emergency Care in Athletics is a textbook that will help instruct athletic training students, certified athletic trainers, and other health care providers about the emergency medical situations they can potentially face throughout their careers.
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Clinical Practice to Academia: A Guide for New and Aspiring Health Professions Faculty provides a comprehensive... Læs mere
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This book examines the development of sport sponsorship and its impact on global public health. It argues that sport governing bodies should not continue to treat fans solely as consumers, and that a more ethical approach should be taken to sport sponsorship.