Strategic Brand Management In and Through Sport
(Bog, Hardback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Hardback
-
Sprog:
Engelsk
- ISBN-13: 9781032968278
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Beskrivelse
This book explores strategic brand management both in and through sport, thus helping in deepening our understanding of this promising field, while offering directions for future research in the area. The chapters in this book were originally published in Journal of Strategic Marketing.
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Alle detaljer
| Forlag | Taylor & Francis Ltd |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgivelsesdato | 12-02-2025 |
| Første udgivelsesår | 2025 |
| Fagredaktør | Argyro Elisavet (University of Bergamo Manoli |
| Originalsprog | United Kingdom |
| Sideantal | 112 |
| Indbinding | Hardback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 112 pages |
| Mål | 246 x 174 |
| ISBN-13 / EAN-13 | 9781032968278 |