This major title, produced in conjunction with the International Bar Association, is a concise, practical guide for all those involved in planning and operating an international franchise programme
This insightful book presents a legal and economic analysis of inter-firm cooperation through networks as an alternative to vertical... Læs mere
Key features of this detailed and insightful work include:* Practical analysis from a leading authority in the field of franchising. Franchising in the EU comprises nearly 10,000 franchised brands and over EURO215 billion (US$300 billion) turnover per annum.