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Provides in-depth understanding about business-to-business (B2B) and organizational relationships. This title includes... Læs mere
Reveals the nature of Contractual Joint Ventures (CJVs) in China as a type of non-equity based alliance arrangement, possessing both... Læs mere
This publication analyses and explores in detail what accounting procedures should apply, what the main issues are for an... Læs mere
Combining theory with practical examples, this practical resource covers topics such as: the principles of the theory of... Læs mere
There's a new truth in B2B marketing: if you want to move products, you need to move people. To achieve transformational growth, you need to break free from features-led marketing and discover the power of story.
As a start-up you may need to raise funds in the shark-infested waters of the investment community; this book will help you navigate your way to control, survival and success.