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Addressing five sets of environmental forces (industry structure, macroeconomic, political, societal and technological variables), Cases... Læs mere
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How to hire, manage, motivate, strategize and grow a business in today's disruptive world from Eric Schmidt, Google's executive chairman, and Jonathan Rosenberg, advisor to Google CEO Larry Page.
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This is the dark history of the original multinational company
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Focusing on Chinese-American ventures, this expanded and revised edition chronicles the investments that have marked China's astonishing... Læs mere
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An exclusive and unprecedented insight into the inner workings of a multinational Chinese business, for every western business leader who wants to enjoy business success in China..
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The Emergence and Impact of MNC Centres of Excellence explores an important new element in the development of the multinational corporation.
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Make informed decisions in today's dynamic international business environments International accounting has never been so exciting. Not only is... Læs mere
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The international transfer of technology is one of the most important... Læs mere
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Based on a study of 16 leading multinationals, the book investigates the relationship between corporate, divisional and business units, and aims to show how the centre can choose a style that increases the profitability of the business.
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International Management focuses on the most crucial challenge faced by managers of multinational companies today -- that of the generation and transfer of knowledge across national settings, organizations and networks.