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The book covers topics such as brand positioning, the design of the brand architecture and brand elements, the management of brand touchpoints and the customer journey, as well as multi-sensory brand management and brand management in a digital environment.
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This second edition includes a new Chapter on Digitalization and Supply Chain Accounting, as well as new opener cases to each chapter that provide real-world... Læs mere
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Offering a unique combination of practical valuation techniques with the most current thinking, this book provides readers with an up-to-date synthesis of... Læs mere
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Your practical step-by-step guide to planning and building cash valuation models. Through a set of comprehensive instructions and templates it provides the... Læs mere
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Today, no one is, nor can be, an expert in everything. In every challenge, it is easy to... Læs mere
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The Coach U Essentials, Foundation, and Resources Set includes:*Coach U's Essential Coaching Tools: Your Complete Practice Resource*The Coach U Personal and Corporate Coach Training Handbook*The Coach U Personal Development Workbook and Guide.
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Hundreds of client-centered assessments, forms, and checklists as well as the essential marketing aids that every coach needs to build... Læs mere