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Now known as the transmission model, this form of communication is still the foundation for academic courses in communication theory and practice, and is embedded in most... Læs mere
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Financial Communications showcases why it is crucial for financial institutions to enhance key communication processes, rebuild trust with its customer base, improve relationships, and derive better brand awareness amongst key stakeholders within the industry.
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For brands to succeed in a competitive environment they need to build a 'loving' relationship with their... Læs mere
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In Principles of Marketology, Volume 1: Theory , Aghazadeh explores the definition, origins and framework of a new methodology for helping organizations better understand their market and competition.
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Using current business examples and academic research, Tools for Systematic Problem-Solving educates managers and executives on how to systematically examine key assumptions to ensure survival and success for their organizations.
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Multifaceted social problems like disaster relief, homelessness, health care, and... Læs mere
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Expanding upon Leadership Development for Interprofessional Education and Collaborative Practice and Leadership and Collaboration, the third installment to this original and innovative collection of books considers a variety of research models and theories.
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This important book focuses on the role of human dignity, its protection and promotion in the context of organization and Humanistic Management.
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This book examines the new conditions under which professional work, often referred to as “knowledge-intensive work,” is organised and how professional groups who have traditionally been granted jurisdictional discretion now have their work routines renegotiated.
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Managing and transferring knowledge - at the right time, in the right place and with the right quality for customers - enables companies to survive in times of fierce competition. The focus of this work is therefore on Knowledge Management and Customer Relationship Management.
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This book discusses the successes and challenges of leveraging organizational learning in effective... Læs mere
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The book offers a valuable resource for both academics and practitioners interested in the upgrading of capital-intensive products and services. “The work performed in the project “Use-It-Wisely (UiW)” significantly contributes towards a collaborative way of working.