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The Customer Trap: How to Avoid the Biggest Mistake in Business is Thomas and Wilkinson’s sequel to The Distribution Trap: Keeping Your Innovations from Becoming Commodities, which won the Berry-American Marketing Association Prize for the best marketing book of 2010.
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This book revisits the economic relationship that ties the UK andIreland to the United States in the aftermath of the greatest economic crisisof the past fifty years.
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Managing productivity and profitability in retailing has taken on a particular role since the onset of the recession of the late 1980s. To facilitate the... Læs mere
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This book studies the main causes, consequences and nature of the Asia-Pacific's new free trade agreement (FTA) trend, and its implications for the global... Læs mere
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This volume addresses profound issues in international economics, with contributions from leading researchers... Læs mere
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Post-colonial Africa is littered with regional trade agreements that amounted to little more than a photo... Læs mere
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Maritime transport has been the main driver of trade growth, and the emergence and development of a global economy. This... Læs mere
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The retail sector has undergone a major structural transformation in the past fifteen years and one aspect has been the enormous growth in airport retailing which now represents one of the major methods of profit generation for the airport authorities.
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Christopher West, an expert in the field, shows you how to collect, analyse and use competitive intelligence from a variety of sources, including the internet, and change your competitive strategy accordingly.
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This book, based upon a large-scale research project, examines alternative types of exchange rate policies being pursued and the changing nature of exchange rate policy during the transition process in four countries, Slovenia, Bulgaria, Poland and the Czech Republic.
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Based on extensive archival research, Beyond Market and Hierarchy reconstructs how Fan waged modern China's war of... Læs mere
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Examining the extent to which trade adversely affects domestic workers, Making Sense of Anti-Trade Sentiment documents statistical relationships between exports and imports and domestic employment/wages.