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Forventes på lager: 28-03-2015
The Customer Trap: How to Avoid the Biggest Mistake in Business is Thomas and Wilkinson’s sequel to The Distribution Trap: Keeping Your Innovations from Becoming Commodities, which won the Berry-American Marketing Association Prize for the best marketing book of 2010.
| Forlag | Springer-Verlag Berlin and Heidelberg GmbH & Co. KG |
| Forfattere | Andrew R. Thomas, Timothy J. Wilkinson |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgave | 2nd ed. |
| Udgivelsesdato | 28-03-2015 |
| Første udgivelsesår | 2015 |
| Illustrationer | 6 Illustrations, black and white; XVI, 164 p. 6 illus. |
| Originalsprog | Germany |
| Sideantal | 164 |
| Indbinding | Paperback / softback |
| Forlag | Springer-Verlag Berlin and Heidelberg GmbH & Co. KG |
| Sideoplysninger | 164 pages, 6 Illustrations, black and white; XVI, 164 p. 6 illus. |
| Mål | 154 x 229 x 18 |
| ISBN-13 / EAN-13 | 9781484203866 |