The Customer Trap: How to Avoid the Biggest Mistake in Business (Bog, Paperback / softback, Engelsk) af Andrew R. Thomas

The Customer Trap: How to Avoid the Biggest Mistake in Business

(Bog, Paperback / softback, Engelsk)
Forfattere: Andrew R. Thomas, Timothy J. Wilkinson



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Beskrivelse

The Customer Trap: How to Avoid the Biggest Mistake in Business is Thomas and Wilkinson’s sequel to The Distribution Trap: Keeping Your Innovations from Becoming Commodities, which won the Berry-American Marketing Association Prize for the best marketing book of 2010.

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Alle detaljer

Forlag Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Forfattere Andrew R. Thomas, Timothy J. Wilkinson
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave 2nd ed.
Udgivelsesdato 28-03-2015
Første udgivelsesår 2015
Illustrationer 6 Illustrations, black and white; XVI, 164 p. 6 illus.
Originalsprog Germany
Sideantal 164
Indbinding Paperback / softback
Forlag Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Sideoplysninger 164 pages, 6 Illustrations, black and white; XVI, 164 p. 6 illus.
Mål 154 x 229 x 18
ISBN-13 / EAN-13 9781484203866