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This thoroughly updated edition includes updated math problems and case studies of realistic situations. It also addresses the most up-to-date data relevant to a retail buyer's job today.
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"A practical, easy-to-use introduction to costing for the fashion industry for general fashion students who lack any accounting experience"--
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Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity
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Globalization dramatically changed the way business is conducted in the apparel manufacturing industry. This title combines an analysis of apparel... Læs mere
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Written for fashion graduates, newbie entrepreneurs and those in entry-level positions in the industry, Blue is... Læs mere
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At the centre of the storm is Timmie O’Neill, who has created an international empire that inspires, fills, and consumes her life. Always willing to take risks in business, she never risks... Læs mere
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An unprecedented and intimate behind-the-scenes look at London designer fashion over the last fifteen years, edited by Tania Fares and Sarah Mower and profiling 50 leading London fashion designers, from Paul Smith and Stella McCartney to Erdem and Simone Rocha
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