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Examines 12 international cases under the sections of policy and politics, impacts and legacy, and identity and experiences. Cases include: economics, corporate social... Læs mere
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Crises and disasters that impact tourism can have extensive reputational implications for the organisations and destinations involved. This text... Læs mere
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This important new book gives the first comprehensive overview of key concepts, theories and knowledge relating to youth employment in the Tourism sector.
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Thanatourism is an important new overview of the growing field. It introduces more rigorous scholarship, new philosophical perspectives and a wealth... Læs mere
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This edited volume examines the role and place of culture in tourism and how it is manifested in marketing theory, policy... Læs mere
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Focuses on stakeholder theory applied to event management and goes beyond traditional approaches by treating event management as an... Læs mere
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This unique text focuses on the application of global marketing principles specifically for small tourism businesses around the world and provides the building block for effective and practical marketing plans.
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Recruiting and retaining happy and well trained staff is key to the success of all customer-facing businesses. This book is the first to explore on this important topic from an individual and personal perspective rather than a company perspective.
Bemærk: Kan ikke leveres før jul.
This volume presents a collection of unique case studies focusing on issues pertaining to indigenous tourism in two of the world’s recognised leading destinations for indigenous tourism planning and development.
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This text explores the nature of these industry sectors and how these impact on the strategic managerial accounting (SMA) tools... Læs mere
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Golf continues to represent the largest sports-related travel market valued at £30 billion with over 50 million golf tourists travelling the world to play on some of the estimated 40,000... Læs mere
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An internationally focused text which explains strategic management, analysis and implementation specifically in the tourism industry. Fully revised and updated, this second edition covers strategic management in a variety of tourism contexts.