Experiential Consumption and Marketing in Tourism within a Cross-Cultural Context (Bog, Paperback / softback, Engelsk)
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Experiential Consumption and Marketing in Tourism within a Cross-Cultural Context

(Bog, Paperback / softback, Engelsk)
Experiential Consumption and Marketing in Tourism within a Cross-Cultural Context
Forlag: Goodfellow Publishers Limited

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Beskrivelse

This edited volume examines the role and place of culture in tourism and how it is manifested in marketing theory, policy and practice. It includes case examples and looks at the roles of tourists, locals and communities, and business practices in facilitating and sharing culture.

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Alle detaljer

Forlag Goodfellow Publishers Limited
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 31-07-2019
Første udgivelsesår 2019
Serie Advances in Tourism Marketing
Illustrationer 40 Figures
Fagredaktør Antonia (Universidade do Algarve Correia, Alan (University of Central Florida Fyall, Metin (Dokuz Eylul University Kozak
Originalsprog United Kingdom
Sideantal 280
Indbinding Paperback / softback
Forlag Goodfellow Publishers Limited
Sideoplysninger 280 pages, 40 Figures
Mål 158 x 232 x 17
ISBN-13 / EAN-13 9781911396987