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A fully international and scholarly analysis integrating the unique popular music sector both within arts marketing and current marketing and consumption theories. It gives... Læs mere
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A comprehensive text and resource book designed to explain the latest developments in and new complexities of managing modern bars- be they stand alone or part of larger institutions such as hotels and resorts.
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A powerful and unique case-study focused, theoretically rigorous and pan-European approach of our most ubiquitous cultural phenomena... Læs mere
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The Economic Ascent of the Hotel Business is about the hotel business and the economic contexts in which it has evolved. Now in its second edition, it is fully... Læs mere
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This book explores why the industry is misperceived and how it can take its rightful leadership place in the transformation to the new green economy. It... Læs mere
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Food and Drink: the cultural context is the first text to provide a comprehensive and academically rigorous introduction to a range of key themes in the field of food, drink and culture. Essential reading for post graduates, academics, professionals.
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Covering the major management disciplines, Introducing Management in a Global Context provides an introductory overview of key topic areas and to glimpse the... Læs mere
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Thanatourism is an important new overview of the growing field. It introduces more rigorous scholarship, new philosophical perspectives and a wealth... Læs mere
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A contemporary overview of festival activity based on over 30 international case studies. It demonstrates how the nature of festivals... Læs mere
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An internationally focused text which explains strategic management, analysis and implementation specifically in the tourism industry. Fully revised and updated, this second edition covers strategic management in a variety of tourism contexts.
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a sound and though guide for all future spa managers looking at all aspects on the successful running of a spa facility. Divided into four parts it discusses the following:• The spa industry• The spa consumer• The business of spas• Future directions
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Introduces the terms, theories and practices in the fields of entrepreneurship and enterprise to look deeper into this phenomena. It covers the origins and development of... Læs mere