Goodfellow Publishers Limited Forlag
Visning: Type : Alle | Sprog : Alle | Format : Alle
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Principles of Sustainable Project Management (Bog, Paperback / softback, Engelsk)A unique approach to managing projects combining the principles of sustainable management theory with the currently established project management theory, in... Læs mere
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Event Stakeholders: Theory and methods for event management and tourism (Bog, Paperback / softback, Engelsk)Focuses on stakeholder theory applied to event management and goes beyond traditional approaches by treating event management as an... Læs mere
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Experiential Consumption and Marketing in Tourism within a Cross-Cultural Context (Bog, Paperback / softback, Engelsk)This edited volume examines the role and place of culture in tourism and how it is manifested in marketing theory, policy... Læs mere
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Club Management: The management of private membership clubs (Bog, Paperback / softback, Engelsk)This is the first text to provide comprehensive coverage of three major types of clubs: country clubs, city clubs and yacht clubs, and others (e.g. racquet clubs, university clubs), and to explain the similarities and differences in their management and marketing.
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Marketing Communications: An advertising, promotion and branding perspective (Bog, Paperback / softback, Engelsk)Marketing Communications is a must have text that acknowledges the most important task faced by any marketing communications practitioner is to identify and select an optimum promotions mix to help achieve an organisation’s business objectives.
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Essentials of Digital Marketing (Bog, Hardback, Engelsk)This user-friendly text book provides an engaging introduction to digital marketing to help you understand of the impact of digital channels on marketing operations. It... Læs mere
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Research Methods for Business and Management: a guide to writing your dissertation (Bog, Paperback / softback, Engelsk)A completely comprehensive overview of key research methods and the main choices available when undertaking a dissertation. It is a clear, concise and practical guide containing wealth of outstanding examples for each method covered.
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Responsible Sales, Service and Marketing of Alcohol: for the tourism, hospitality and retail industries (Bog, Hardback, Engelsk)Explains the complexities of alcohol and its' sale and supply, and examines the wide range of... Læs mere
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Technology and Events: Organizing an engaging event (Bog, Hardback, Engelsk)Explores the use of technology to improve results on all kinds of events from initial planning stages right through to post event debriefing. This book... Læs mere
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Thanatourism: Case Studies in Travel to the Dark Side (Bog, Hardback, Engelsk)Thanatourism is an important new overview of the growing field. It introduces more rigorous scholarship, new philosophical perspectives and a wealth... Læs mere
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Youth Employment in Tourism and Hospitality (Bog, Paperback / softback, Engelsk)This important new book gives the first comprehensive overview of key concepts, theories and knowledge relating to youth employment in the Tourism sector.
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Reputation and Image Recovery for the Tourism Industry (Bog, Paperback / softback, Engelsk)Crises and disasters that impact tourism can have extensive reputational implications for the organisations and destinations involved. This text... Læs mere
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