Marketing Communications: An advertising, promotion and branding perspective (Bog, Paperback / softback, Engelsk)

Marketing Communications: An advertising, promotion and branding perspective

(Bog, Paperback / softback, Engelsk)

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Beskrivelse

Marketing Communications is a must have text that acknowledges the most important task faced by any marketing communications practitioner is to identify and select an optimum promotions mix to help achieve an organisation’s business objectives.

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Alle detaljer

Forlag Goodfellow Publishers Limited
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 30-09-2017
Første udgivelsesår 2017
Serie Global Management Series
Illustrationer 40 Figures
Fagredaktør Geraldine (Heriot Watt University Bell, Babek (Heriot Watt University Taheri
Originalsprog United Kingdom
Sideantal 236
Indbinding Paperback / softback
Forlag Goodfellow Publishers Limited
Sideoplysninger 236 pages, 40 Figures
Mål 191 x 246 x 13
ISBN-13 / EAN-13 9781910158951