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Forventes på lager: 30-09-2017
Marketing Communications is a must have text that acknowledges the most important task faced by any marketing communications practitioner is to identify and select an optimum promotions mix to help achieve an organisation’s business objectives.
| Forlag | Goodfellow Publishers Limited |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 30-09-2017 |
| Første udgivelsesår | 2017 |
| Serie | Global Management Series |
| Illustrationer | 40 Figures |
| Fagredaktør | Geraldine (Heriot Watt University Bell, Babek (Heriot Watt University Taheri |
| Originalsprog | United Kingdom |
| Sideantal | 236 |
| Indbinding | Paperback / softback |
| Forlag | Goodfellow Publishers Limited |
| Sideoplysninger | 236 pages, 40 Figures |
| Mål | 191 x 246 x 13 |
| ISBN-13 / EAN-13 | 9781910158951 |