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Based on theory and practice it analyses environmental, economic and social value in the hotel sector and overall hospitality industry, and what... Læs mere
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An edited volume which discusses and investigates five key themes of fast-moving and highly significant factors in the field of events management:• Technology• Equality,... Læs mere
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Bemærk: Kan leveres før jul.
Offers a fresh and comprehensive perspective on current and innovative topics related to consumer preferences, attitudes, perceptions and... Læs mere
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A comprehensive collection of fully developed case studies of event management and event tourism main areas, including HR, leadership, marketing, strategy,... Læs mere
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Digital marketing and online social media platforms have become the cornerstones to the success of places and... Læs mere
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Taking Responsibility for Tourism is about the globally vital necessity of realising sustainable tourism. It is a hugely important challenge to those who organise and sell travel and tourism, and those who consume it.
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A unique and critical insight into the marketing process and begins a debate about the nature of the contemporary Food, Tourism,... Læs mere
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Fully revised and updated, Marketing Communications 2nd edition acknowledges that the most important task faced by any marketing communications practitioner is to identify and select an optimum promotions mix to help achieve an organisation’s business objectives.