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Focuses attention on communication studies as applied to Event Management, through the whole event mamangment process. It pays particular attention to the latest technological innovations with the event industry including virtual events and digital technologies.
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Provides an awareness of the spatial nature of tourism by means of a geographical perspective, and offers a critical analysis of major contemporary... Læs mere
Bemærk: Kan leveres før jul.
A critical overview of the core theories, concepts and ideas that have shaped the way we think about tourism. Divided into six parts, it looks at the important key theories, models and concepts, ensuring clear understanding and the ability for critical thinking.
Bemærk: Kan leveres før jul.
Guides managers to see hospitality and tourism as essential service businesses requiring a holistic... Læs mere
Bemærk: Kan leveres før jul.
Provides in-depth insights, practical examples, and best practices . Explores the real-world implementation of AI technologies, highlighting their potential impact and benefits within the industry. Explains and harnesses the power of AI in the context of tourism and hospitality.
Bemærk: Kan leveres før jul.
Examines influential factors such as the demographic, political, economic and technological changes, which will affect the tourism,... Læs mere
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'Entrepreneurship in Hospitality and Tourism: a global perspective' gives a new and definitive overview of the vital role and effective... Læs mere
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The topic of ‘experience’ is becoming central to full understanding of consumer behaviour. The book covers the key sectors where it is critical - from... Læs mere
Bemærk: Kan leveres før jul.
The events industry is a multi-million dollar industry, ergo it is a key target for corruption. 'The Dark Side of Events' identifies the... Læs mere
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Golf continues to represent the largest sports-related travel market valued at £30 billion with over 50 million golf tourists travelling the world to play on some of the estimated 40,000... Læs mere
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Introduces an innovative element of the events process, this book encapsulates practical and theoretical aspects for... Læs mere
Bemærk: Kan leveres før jul.
A new and definitive overview of the vital role and effective practice of entrepreneurship in one of the most dynamic... Læs mere