Marketing and Designing the Tourist Experience (Bog, Hardback, Engelsk) af Isabelle (Senior lecturer Frochot
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Marketing and Designing the Tourist Experience

(Bog, Hardback, Engelsk)
Forfattere: Isabelle (Senior lecturer Frochot, Wided (Associate professor at University of Lyon 2 Batat
Marketing and Designing the Tourist Experience
Forlag: Goodfellow Publishers Limited

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Beskrivelse

The topic of ‘experience’ is becoming central to full understanding of consumer behaviour. The book covers the key sectors where it is critical - from resort management and tourist information to destination marketing. International in scope it backs up the theory throughout with relevant case materials, questions and exercises.

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Alle detaljer

Forlag Goodfellow Publishers Limited
Forfattere Isabelle (Senior lecturer Frochot, Wided (Associate professor at University of Lyon 2 Batat
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 31-03-2013
Første udgivelsesår 2013
Illustrationer 40 Figures
Originalsprog United Kingdom
Sideantal 226
Indbinding Hardback
Forlag Goodfellow Publishers Limited
Sideoplysninger 226 pages, 40 Figures
Mål 253 x 194 x 22
ISBN-13 / EAN-13 9781908999450