Marketing in Food, Hospitality, Tourism and Events: A Critical Approach (Bog, Paperback / softback, Engelsk)
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Marketing in Food, Hospitality, Tourism and Events: A Critical Approach

(Bog, Paperback / softback, Engelsk)
Forfattere: Richard (Sheffield Hallam University Tresidder, Craig (Sheffield Business School Hirst
Marketing in Food, Hospitality, Tourism and Events: A Critical Approach
Forlag: Goodfellow Publishers Limited

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A unique and critical insight into the marketing process and begins a debate about the nature of the contemporary Food, Tourism, Events & Hospitality Industries. It takes the reader through a logical and critical examination of key marketing debates, theories and approaches to encourage readers to explore their own thoughts, ideas and opinions.

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Alle detaljer

Forlag Goodfellow Publishers Limited
Forfattere Richard (Sheffield Hallam University Tresidder, Craig (Sheffield Business School Hirst
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 31-05-2012
Første udgivelsesår 2012
Illustrationer 40 Figures
Originalsprog United Kingdom
Sideantal 256
Indbinding Paperback / softback
Forlag Goodfellow Publishers Limited
Sideoplysninger 256 pages, 40 Figures
Mål 244 x 189 x 15
ISBN-13 / EAN-13 9781906884222