Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations (Bog, Hardback, Engelsk)
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Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations

(Bog, Hardback, Engelsk)
Forfattere: Assistant Professor Ahmet Bulent Ozturk, Professor Murat Hancer
Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations
Forlag: Goodfellow Publishers Limited

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Relaterede kategorier

Salg og marketing Serviceindustri og turisme
  = Emner / kategorier
  = Sektioner / guides
  = Specialsider
  = Kampagner

Beskrivelse

Digital marketing and online social media platforms have become the cornerstones to the success of places and accommodation. This edited volume investigates the current status of digital marketing and social media utilization by both travellers and service providers and explores future digital marketing and social media research trends.

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Alle detaljer

Forlag Goodfellow Publishers Limited
Forfattere Assistant Professor Ahmet Bulent Ozturk, Professor Murat Hancer
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 31-03-2022
Første udgivelsesår 2022
Serie Advances in Tourism Marketing
Illustrationer 40 Figures
Originalsprog United Kingdom
Sideantal 256
Indbinding Hardback
Forlag Goodfellow Publishers Limited
Sideoplysninger 256 pages, 40 Figures
Mål 234 x 156
ISBN-13 / EAN-13 9781911635475