Marketing Communications: An advertising, promotion and branding perspective
(Bog, Paperback / softback, Engelsk)
Forlag:
Goodfellow Publishers Limited
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9781915097781
- Se flere detaljer ▼
Bemærk: Kan ikke leveres før jul.
Beskrivelse
Fully revised and updated, Marketing Communications 2nd edition acknowledges that the most important task faced by any marketing communications practitioner is to identify and select an optimum promotions mix to help achieve an organisation’s business objectives.
Læsernes anmeldelser (0)
Alle detaljer
| Forlag | Goodfellow Publishers Limited |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgave | 2 ed |
| Udgivelsesdato | 20-12-2024 |
| Første udgivelsesår | 2024 |
| Illustrationer | 40 Figures |
| Fagredaktør | Babek (Full Professor Taheri, Hamid (Senior Lecturer Shaker |
| Originalsprog | United Kingdom |
| Sideantal | 262 |
| Indbinding | Paperback / softback |
| Forlag | Goodfellow Publishers Limited |
| Sideoplysninger | 262 pages, 40 Figures |
| Mål | 174 x 245 x 18 |
| ISBN-13 / EAN-13 | 9781915097781 |