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An environmental business book written by a business school professor for business school students.
Bemærk: Kan ikke leveres før jul.
The Economic Ascent of the Hotel Business is about the hotel business and the economic contexts in which it has evolved. Now in its second edition, it is fully... Læs mere
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Examines 12 international cases under the sections of policy and politics, impacts and legacy, and identity and experiences. Cases include: economics, corporate social... Læs mere
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Hotel keeping is an arduous profession. It needs technical, managerial, marketing and economic expertise; what’s more, it demands total commitment. This book... Læs mere
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Tourism is a vital tool for political and economic change. With international contributions from experienced individuals, this book cover general themes and issues, with... Læs mere
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Introduces the key terms, concepts and practices to provide a firm foundation for undergraduate students. It discusses contemporary technologies used in marketing alongside... Læs mere
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Project Management provides readers from different backgrounds with an essential toolkit to develop their knowledge, starting from the first principles progressing to a more complex... Læs mere
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Marketing Perspectives develops beyond the core concepts of marketing to introduce important points of view on contemporary marketing.This book also offers some interesting and... Læs mere
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The first book to present a new conceptual framework which offers an initial explanation for the continuing and rapid success of such 'disruptive... Læs mere
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This new and timely book looks at the issue that Heritage in general, and... Læs mere
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This is the first textbook and reference work on evaluation intended for event management and event tourism. Drawing upon generic... Læs mere
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Crises and disasters that impact tourism can have extensive reputational implications for the organisations and destinations involved. This text... Læs mere