Marketing Perspectives (Bog, Paperback / softback, Engelsk)
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Marketing Perspectives

(Bog, Paperback / softback, Engelsk)
Marketing Perspectives
Forlag: Goodfellow Publishers Limited

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Beskrivelse

Marketing Perspectives develops beyond the core concepts of marketing to introduce important points of view on contemporary marketing.This book also offers some interesting and useful perspectives on marketing that aren't so often covered, for example managing a marketing budget and an historical perspective on marketing.

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Alle detaljer

Forlag Goodfellow Publishers Limited
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 31-08-2017
Første udgivelsesår 2017
Serie Global Management Series
Illustrationer 40 Figures
Fagredaktør Andrew (Heriot Watt University MacLaren, Thomas (Heriot Watt University Farrington, Kevin (Heriot Watt University O'Gorman
Originalsprog United Kingdom
Sideantal 244
Indbinding Paperback / softback
Forlag Goodfellow Publishers Limited
Sideoplysninger 244 pages, 40 Figures
Mål 246 x 189
ISBN-13 / EAN-13 9781911396192