Bemærk: Kan leveres før jul.
This user-friendly text book provides an engaging introduction to digital marketing to help you understand of the impact of digital channels on marketing operations. It... Læs mere
Bemærk: Kan ikke leveres før jul.
A clear and insightful text which puts Scottish law in a global context. It explains the relevance of Scots law to those whose main specialism is not law, and gives practical advice and... Læs mere
Bemærk: Kan leveres før jul.
A clear and insightful introduction to the world of business enterprise and the inner workings of the firm. It explores the role of entrepreneurs, consumers and businesses to understand how their roles affect the production and allocation of good and services.
Bemærk: Kan ikke leveres før jul.
Golf continues to represent the largest sports-related travel market valued at £30 billion with over 50 million golf tourists travelling the world to play on some of the estimated 40,000... Læs mere
Bemærk: Kan ikke leveres før jul.
Research Methods for Accounting and Finance is an essential text for accounting and finance students undertaking research for the first time. It demystifies... Læs mere
Bemærk: Kan ikke leveres før jul.
A clear and comprehensive guide to the wide range of techniques required by sales and marketing staff to effectively win... Læs mere
Bemærk: Kan leveres før jul.
This text explores the nature of these industry sectors and how these impact on the strategic managerial accounting (SMA) tools... Læs mere
Bemærk: Kan ikke leveres før jul.
This volume presents a collection of unique case studies focusing on issues pertaining to indigenous tourism in two of the world’s recognised leading destinations for indigenous tourism planning and development.
Bemærk: Kan leveres før jul.
Recruiting and retaining happy and well trained staff is key to the success of all customer-facing businesses. This book is the first to explore on this important topic from an individual and personal perspective rather than a company perspective.
Bemærk: Kan ikke garanteres før jul.
Many aspire to be leaders and entrepreneurs where they can set the tone of business. This is particularly true in the hospitality industry where entrepreneurship is a dominant force, yet few people understand what it demands to be a leader in the sector
Bemærk: Kan ikke leveres før jul.
This unique text focuses on the application of global marketing principles specifically for small tourism businesses around the world and provides the building block for effective and practical marketing plans.
Bemærk: Kan ikke leveres før jul.
This important and timely new text introduces and explains the key ideas of accounting for society, the historical development of corporate social responsibility, accountability and ethics and their importance to everyday life.