Goodfellow Publishers Limited Forlag
Visning: Type : Alle | Sprog : Alle | Format : Alle
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Essentials of Digital Marketing (Bog, Paperback / softback, Engelsk)This user-friendly text book provides an engaging introduction to digital marketing to help you understand of the impact of digital channels on marketing operations. It... Læs mere
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Commercial Law (Bog, Paperback / softback, Engelsk)A clear and insightful text which puts Scottish law in a global context. It explains the relevance of Scots law to those whose main specialism is not law, and gives practical advice and... Læs mere
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Enterprise and its Business Environment (Bog, Paperback / softback, Engelsk)A clear and insightful introduction to the world of business enterprise and the inner workings of the firm. It explores the role of entrepreneurs, consumers and businesses to understand how their roles affect the production and allocation of good and services.
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Golf Tourism (Bog, Paperback / softback, Engelsk)Golf continues to represent the largest sports-related travel market valued at £30 billion with over 50 million golf tourists travelling the world to play on some of the estimated 40,000... Læs mere
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Research Methods for Accounting and Finance (Bog, Hardback, Engelsk)Research Methods for Accounting and Finance is an essential text for accounting and finance students undertaking research for the first time. It demystifies... Læs mere
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The Business and Management of Convention and Visitor Bureaus: A global approach (Bog, Hardback, Engelsk)A clear and comprehensive guide to the wide range of techniques required by sales and marketing staff to effectively win... Læs mere
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Strategic Managerial Accounting: Hospitality, Tourism & Events Applications (Bog, Paperback / softback, Engelsk)This text explores the nature of these industry sectors and how these impact on the strategic managerial accounting (SMA) tools... Læs mere
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Indigenous Tourism: Cases from Australia and New Zealand (Bog, Hardback, Engelsk)This volume presents a collection of unique case studies focusing on issues pertaining to indigenous tourism in two of the world’s recognised leading destinations for indigenous tourism planning and development.
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Talent Management in Hospitality and Tourism (Bog, Paperback / softback, Engelsk)Recruiting and retaining happy and well trained staff is key to the success of all customer-facing businesses. This book is the first to explore on this important topic from an individual and personal perspective rather than a company perspective.
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Leadership and Entrepreneurship in the Hospitality Industry (Bog, Paperback / softback, Engelsk)Many aspire to be leaders and entrepreneurs where they can set the tone of business. This is particularly true in the hospitality industry where entrepreneurship is a dominant force, yet few people understand what it demands to be a leader in the sector
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Tourism Marketing for Small Businesses (Bog, Paperback / softback, Engelsk)This unique text focuses on the application of global marketing principles specifically for small tourism businesses around the world and provides the building block for effective and practical marketing plans.
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Contemporary Issues in Social Accounting (Bog, Paperback / softback, Engelsk)This important and timely new text introduces and explains the key ideas of accounting for society, the historical development of corporate social responsibility, accountability and ethics and their importance to everyday life.
Levering: Skaffevare (forvent 14 - 30 hverdage)
