Essentials of Digital Marketing (Bog, Paperback / softback, Engelsk) af Kathryn (Heriot Watt University Waite
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Essentials of Digital Marketing

(Bog, Paperback / softback, Engelsk)
Forfattere: Kathryn (Heriot Watt University Waite, Rodrigo (Lecturer in Marketing Perez Vega
Essentials of Digital Marketing
Forlag: Goodfellow Publishers Limited

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This user-friendly text book provides an engaging introduction to digital marketing to help you understand of the impact of digital channels on marketing operations. It introduces the essential terms, and practices of digital marketing and applies theory to explain the rationale for choosing to use a specific approach in a given context.

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Alle detaljer

Forlag Goodfellow Publishers Limited
Forfattere Kathryn (Heriot Watt University Waite, Rodrigo (Lecturer in Marketing Perez Vega
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 26-02-2018
Første udgivelsesår 2018
Serie Global Management Series
Illustrationer 40 Figures
Originalsprog United Kingdom
Sideantal 244
Indbinding Paperback / softback
Forlag Goodfellow Publishers Limited
Sideoplysninger 244 pages, 40 Figures
Mål 189 x 246 x 17
ISBN-13 / EAN-13 9781911396017