Fundamentals of Marketing (Bog, Paperback / softback, Engelsk)
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Fundamentals of Marketing

(Bog, Paperback / softback, Engelsk)
Fundamentals of Marketing
Forlag: Goodfellow Publishers Limited

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Introduces the key terms, concepts and practices to provide a firm foundation for undergraduate students. It discusses contemporary technologies used in marketing alongside established practices to develop an understanding of the positive effects of marketing balanced with critical discussion about it's contribution to the wider aims of society.

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Alle detaljer

Forlag Goodfellow Publishers Limited
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 30-03-2018
Første udgivelsesår 2018
Serie Global Management Series
Illustrationer 40 Figures
Fagredaktør Geraldine (Heriot Watt University McKay, Paul (Heriot Watt University Hopkinson, Lai (Heriot Watt University Hong Ng
Originalsprog United Kingdom
Sideantal 244
Indbinding Paperback / softback
Forlag Goodfellow Publishers Limited
Sideoplysninger 244 pages, 40 Figures
Mål 190 x 244 x 18
ISBN-13 / EAN-13 9781910158982