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This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and communication of European luxury and premium brands.
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Critical Event Studies is a growing field, not just within event management and event studies, but across the traditional and digital social sciences. Each... Læs mere
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This narrative and empirical analysis investigates Hilary's claim that in his day... Læs mere
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Framed by anapproach within environmental economic geography, chapters written by leadingresearchers from a range of disciplines explore how service industries, servicefirms and service activities are at heart of green economic processes.
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This book provides a holistic analysis of South Korea’s strategic use of mega-events in its modern development.
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Venture capital (VC) funds have contributed a small, but critical, part to the inventive process. VC funds boost the inventive process by selecting a small number of radical ideas out a large flow of ideas and invest in their testing, development and commercialization.
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This book provides an introduction to the vision of an economic system based completely on the Holy Qur’an—a system defined as a collection of institutions, representing rules of behavior, prescribed by Allah for humans, and the traditions of the Messenger.
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The Public Sector R&D Enterprise combines a primer on how government R&D programs actually work with a sophisticated methodology for prospectively putting a dollar figure on the value of R&D investments before they are made.
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The financialization of the economy has brought a number of interrelated problems which have contributed to growing income and wealth inequality.... Læs mere
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This book offers a cross-cultural comparison of French and British cosmetics advertisements and explores how the discourse of beauty advertising represents ideas about femininity in French and English language contexts.
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This book aims to overcome the limitations the variations in bank-specifics impose by providing a bank-specific valuation theoretical framework and a new asset-side model.
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Why did European policy-makers introduce the Banking Union? Which are its main features? How does it affect banks and their customers? This book tries... Læs mere