Fashion Branding and Communication: Core Strategies of European Luxury Brands (Bog, Hardback, Engelsk)

Fashion Branding and Communication: Core Strategies of European Luxury Brands

(Bog, Hardback, Engelsk)



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This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and communication of European luxury and premium brands.

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Forlag Palgrave Macmillan
Type Bog
Format Hardback
Sprog Engelsk
Udgave 2017 ed.
Udgivelsesdato 27-04-2017
Første udgivelsesår 2017
Serie Palgrave Studies in Practice: Global Fashion Brand Management
Illustrationer 45 Illustrations, black and white
Fagredaktør Byoungho Jin, Elena Cedrola
Originalsprog United Kingdom
Sideantal 188
Indbinding Hardback
Forlag Palgrave Macmillan
Sideoplysninger 188 pages, 45 Illustrations, black and white
Mål 155 x 218 x 19
ISBN-13 / EAN-13 9781137523426