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Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social... Læs mere
This volume contains 4 surveys and 17 refereed research articles on coding... Læs mere
This work presents a bibliography of the history of learning German in Bohemia and Moravia, comprehensively documenting written records and systematically illuminating an important aspect shared by Czechs and Germans.
The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach.
As we enter a new era of global conflict involving non-state actors, At War with Words offers a provocative perspective on the role of language in the genesis, conduct and consequence of mass violence.
Features contributors Wolfgang Thierse (president of the German Bundestag), Peter Eisenberg (involved in the German spelling reform),... Læs mere