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Persuasive Signs: The Semiotics of Advertising

(Bog, Hardback, Engelsk)
Forfattere: Ron Beasley, Marcel Danesi
Persuasive Signs: The Semiotics of Advertising
Forlag: De Gruyter

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Beskrivelse

Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption.

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Alle detaljer

Forlag De Gruyter
Forfattere Ron Beasley, Marcel Danesi
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 09-10-2002
Første udgivelsesår 2002
Serie Approaches to Applied Semiotics [AAS]
Illustrationer Num. tab.; 6 Illustrations, black and white
Originalsprog Germany
Sideantal 204
Indbinding Hardback
Forlag De Gruyter
Sideoplysninger 204 pages, Num. tab.; 6 Illustrations, black and white
Mål 234 x 161 x 17
ISBN-13 / EAN-13 9783110173406