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This 2001 book presents important and practically relevant quantitative models used for marketing research. Each model is presented in detail with a... Læs mere
In this novel and refreshing textbook David de Vaus directs students to the core of data analysis. The book is a lean and authoritative guide to the problems facing beginner's in the field.
Retain competitive advantage, counter threats and create new opportunities for your organization with this authoritative guide to digital transformation for established organizations.
Categorical data requires a different methodology and techniques typically not encountered in introductory statistics courses. This title presents various ways of... Læs mere
This book covers several new areas in the growing field of analytics with some innovative applications in different business contexts, and consists of selected presentations at the 6th IIMA International Conference on Advanced Data Analysis, Business Analytics and Intelligence.
In recognition of the evolving electronic health information environment and of interdisciplinary health care teams, the book is designed to be of... Læs mere
This book provides a methodological pathway for scholars who want to build their own big data framework for collecting social media data, and using content analysis,... Læs mere
Confidently apply marketing analytics techniques to improve consumer insights and marketing performance, so you can compete more effectively in the marketplace.
The modern world is awash with data. The R Project is a statistical environment and programming language that can help to make sense of it all. This clear and methodical book will help you learn how to use R from the ground up, giving you a start in the world of data science.
Analyses the economics of development from a global perspective with a wealth of illustrations. Throughout the book, there is a strong emphasis on data... Læs mere
From measles to malaria, from clinical trials to COVID and from life tables to the law, the second edition of Dicing with Death explains how the vital decisions we have... Læs mere