Quantitative Models in Marketing Research (Bog, Paperback / softback, Engelsk)
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Quantitative Models in Marketing Research

(Bog, Paperback / softback, Engelsk)
Forfattere: Philip Hans (Erasmus Universiteit Rotterdam) Franses, Richard (Erasmus Universiteit Rotterdam) Paap
Quantitative Models in Marketing Research
Forlag: Cambridge University Press

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Beskrivelse

This 2001 book presents important and practically relevant quantitative models used for marketing research. Each model is presented in detail with a self-contained discussion, which includes: a demonstration of the mechanics of the model, empirical analysis, real world examples, and interpretation of results and findings.

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Alle detaljer

Forlag Cambridge University Press
Forfattere Philip Hans (Erasmus Universiteit Rotterdam) Franses, Richard (Erasmus Universiteit Rotterdam) Paap
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 10-06-2010
Første udgivelsesår 2010
Illustrationer Worked examples or Exercises
Originalsprog United Kingdom
Sideantal 224
Indbinding Paperback / softback
Forlag Cambridge University Press
Sideoplysninger 224 pages, Worked examples or Exercises
Mål 243 x 164 x 12
ISBN-13 / EAN-13 9780521143653