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This book states that data users often suffer from the difficulty of acquiring knowledge for decision-making, and others are unsure how existing data are useful.
Adopting an experimental learning approach, this book describes a practical forensic process to acquire and analyze databases from a given device and/or application.
Understand how to harness data to drive creativity in your marketing, creating data-informed, imaginative campaigns that have real-world impact.
In the era of "Big Data," distributional data is becoming more prevalent. This book presents a synthesis of research in this area over the last twenty years. It has been... Læs mere
This volume analyses the rising inclusion of new and emerging technologies in business. It measures the effectiveness and challenges of these tools in various aspects of strategy and decision making within small and big businesses.
User-friendly guide to help design research about how and why social networks matter. Focused on political scientists with applications across the social... Læs mere
How do we know if racism really exists? And, if it does, how big a problem is it for the outcomes of people of colour? Only science has the answers to some of society's most pressing questions.
Coach your organization for data-driven change and condition it to attain excellence in its data capabilities, mindset and performance with this guide for data leaders.
Learn how to use Python programming techniques to analyze business data with this introductory textbook for business students.
Use this evidence-based guide to understand how to apply data, people analytics and behavioural science to deliver real business value.