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Learn how to use Python programming techniques to analyze business data with this introductory textbook for business students.
Use this evidence-based guide to understand how to apply data, people analytics and behavioural science to deliver real business value.
Develop the curiosity, creativity and critical thinking needed to confidently interpret, analyze and communicate with data in the workplace.
Develop the curiosity, creativity and critical thinking needed to confidently interpret, analyze and communicate with data in the workplace.
Explore the applications, opportunities and considerations of AI for business and unlock value and growth for your organization.
Explore the applications, opportunities and considerations of AI for business and unlock value and growth for your organization.
Drawing examples from real-world networks, this essential book traces the methods behind network analysis and equips you with a toolbox of diverse methods and data modelling... Læs mere
This is a book on public opinion told through the eyes of the pollster. It looks at public opinion as a concept and in historical context then turns to the use of public opinion practically as an analytic input; particularly, how to use it to forecast, convince, and assess.
Written key names in the field, this book opens up the options for creativity and innovation in data analysis while retaining a systematic, rigorous and ethical... Læs mere