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Driven by both theory and practice, this accessible book will help you get to grips with understanding and doing grounded theory from a constructivist perspective.
Driven by both theory and practice, this accessible book will help you get to grips with understanding and doing grounded theory from a constructivist perspective.
This handbook highlights the limitations of quantitative data analytics, promoting qualitative approaches (in tandem or separately) in analysing and... Læs mere
This book states that data users often suffer from the difficulty of acquiring knowledge for decision-making, and others are unsure how existing data are useful.
Adopting an experimental learning approach, this book describes a practical forensic process to acquire and analyze databases from a given device and/or application.
Understand how to harness data to drive creativity in your marketing, creating data-informed, imaginative campaigns that have real-world impact.
Understand how to harness data to drive creativity in your marketing, creating data-informed, imaginative campaigns that have real-world impact.
In the era of "Big Data," distributional data is becoming more prevalent. This book presents a synthesis of research in this area over the last twenty years. It has been... Læs mere