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Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social... Læs mere
The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach.
As we enter a new era of global conflict involving non-state actors, At War with Words offers a provocative perspective on the role of language in the genesis, conduct and consequence of mass violence.
Features contributors Wolfgang Thierse (president of the German Bundestag), Peter Eisenberg (involved in the German spelling reform),... Læs mere
Globalisation and African Languages intends to link African language studies to the concept of 'globalisation'.