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This book aims to provide an interdisciplinary approach to highlight the importance of relationships in public relations, delving not only into the... Læs mere
This book presents a clear picture of contemporary PR practice in this region, providing a background on the evolution of... Læs mere
Public Relations As Relationship Management takes an advanced look at organization-public relationships and the strategies that can be used to cultivate and maintain them.
Public Relations in Japan is the first in-depth scholarly discussion of what political, social and economic conditions affected the development of PR in Japan.
Inextricably linked to neoliberal market economies, Public Relations’ influence in our promotional culture is profound. Yet many aspects of the profession are... Læs mere
Drawing on a diverse range of contributions to analyse the concepts and practice of "activist", "protest" and "dissent" public relations, this book challenges the view that PR is only a tool of corporate capitalism.
This book examines the phenomenon of prime time soap operas on Indian television. An anthropological insight into social issues and practices of contemporary India through the television, this volume analyses the production of soaps within India’s cultural fabric.