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Informed by decades of agency experience, Bernard Gauthier prepares aspiring public relations students to think strategically as they... Læs mere
Written to reflect a diverse Canada, Intercultural Communication is a practical guide that provides readers with effective approaches to intercultural communication theories and strategies.
The first text of its kind, Communication for Kinesiology serves as a communication primer for undergraduate students in kinesiology and sport studies, preparing them for successful written and oral scholarly communication within the field.
This Element charts a distinctive perspective that connects best practices of in-classroom activity with those of online learning to create a dynamic model for teaching... Læs mere
The Element's objective is the analysis of newly or recently emerged grammatical and lexical forms in Colloquial... Læs mere
This book supports science communicators who seek to engage in compelling ways with audiences with varied levels of scientific expertise. This key textbook is geared... Læs mere
Designed to teach students the essential theory and tools of advertising, this unique textbook also places a special emphasis on sustainability, diversity and ethical issues within contemporary practice.
A comprehensive reference work covering the entire field of semiotics, spanning theory, method and practice across numerous traditions, disciplines and movements.
A comprehensive reference work covering the entire field of semiotics, spanning theory, method and practice across numerous traditions, disciplines and movements.
A comprehensive reference work covering the entire field of semiotics, spanning theory, method and practice across numerous traditions, disciplines and movements.