Søgning på underkategorier- og emner:
There are several approaches to incorporating culture into communication theories. This text brings together key theories that have shaped and influenced... Læs mere
The workings of advertising have always remained a bit of a mystery; until about 1960 virtually nothing of the effectiveness of... Læs mere
An expansion of Baxter's earlier award winning work on relationship communuication and 'relational dialectics theory', the 1996 Relating Dialogues and Dialectics (co-authored with Barbara Montgomery).
A lively text that brings together disparate theories and research - from communication, social psychology, organizational and managerial studies, and sociology - in a way that helps students make sense of a complex body of knowledge on groups.
Students will gain an understanding of the power of organizations in contemporary society and be able to think critically about organizational messages.
Demonstrating and showcasing theory into action, this book provides perspectives on the study of rhetoric and rhetoric's ability to affect change in society.
This accessible book explores and demonstrates methodological tools used to guide qualitative relationships research, especially studies of interpersonal communication.
Clearly explains core health communication principles and processes for designing effective messages for health communication interventions and campaigns while integrating perspectives from multiple areas including psychology, public health, and social marketing.
A student-focused reader organized around both established and contemporary areas of intercultural communication research and theory.
Introductory textbook offering intercultural communication students a fuller understanding of how culture and communication affect and effect eachother.
Over the years, United States foreign policy, new immigrant communities, and increasing global economic interdependence have... Læs mere