Fables, Fashions, and Facts About Advertising: A Study of 28 Enduring Myths (Bog, Paperback / softback, Engelsk)
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Fables, Fashions, and Facts About Advertising: A Study of 28 Enduring Myths

(Bog, Paperback / softback, Engelsk)
Forfatter: John Philip Jones
Fables, Fashions, and Facts About Advertising: A Study of 28 Enduring Myths
Forlag: SAGE Publications Inc

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Beskrivelse

The workings of advertising have always remained a bit of a mystery; until about 1960 virtually nothing of the effectiveness of advertising was known. This title concentrates solely on describing how advertising works. It makes the scholarship of an internationally renowned figure accessible to students taking beginning advertising courses.

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Alle detaljer

Forlag SAGE Publications Inc
Forfatter John Philip Jones
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 21-01-2004
Første udgivelsesår 2004
Originalsprog United States
Sideantal 328
Indbinding Paperback / softback
Forlag SAGE Publications Inc
Sideoplysninger 328 pages
Mål 228 x 152
ISBN-13 / EAN-13 9780761927990