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This book analyses intersemiotic translation, where the translator works across sign systems and cultural... Læs mere
This book helps readers to use language to improve brand value and influence consumer behavior. Students will learn why brand language matters in marketing, and how to build a brand strategy that exploits the richness and complexity of language.
This book will be of interest to readers in the arts, humanities and social sciences, particularly within the fields of semiotics, visual studies, design studies, media and cultural studies, anthropology and sociology.
Yuri Lotman was one of the most prominent and influential scholars of the twentieth century working in the Soviet... Læs mere
Critical Global Semiotics: Understanding Sustainable Transformational Citizenship incorporates powerful unifying frameworks which make explicit a developing global consciousness.
Social semiotics reveals language's social meaning its structures, processes, conditions and effects in all social... Læs mere
Ostentation of the Subject is a practice that is asserting itself ever more in today's world
Language is the species-specific human version of the animal system of communication
Rooted deep in the literature on both public policy and semiotics, Christopher L. Atkinson evaluates several key areas of public policy that are heavily dependent on narrative, naming, sign, and branding to create meaning.
This innovative collection brings together contributions from established and emerging scholars highlighting the "appliability" of Systemic Functional... Læs mere
This third edition of the landmark textbook Reading Images builds on its reputation as the first systematic and comprehensive account of the grammar of visual design. A must for students and scholars of communication, linguistics, design studies, media studies and the arts.
A universal logic, Routley argues, enables us to go where no other logic—especially not classical logic—can.Routley provides an expansive and singular vision of how a universal logic might one day solve major problems in set theory, arithmetic, linguistics, physics, and more.