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Development of the self through intercultural communication
Improve your understanding of what semiotics is and how it can be used to drive growth and profits by using it to create better ads, marketing communications, branding, websites, packaging and social media content.
To leverage the power of brand meaning or semiotics, management needs a research approach that taps into consumers' experiences,... Læs mere
This volume develops a new multimodal semiotic approach to the study of communication, examining how multimodal discourse is construed transmedially and interculturally and how new technologies and cultural stances inform communicative contexts across the world.
This book brings together social semiotics, cultural studies, postcolonial theory, and other approaches in order to theorize very different learning environments, giving visibility to the modal effect in a range of disciplines.
This book cuts across different semiotic schools to introduce six basic concepts which present semiotics as a theory and a set of analytical tools: code, sign, discourse, action, text, and culture.
In this challenging and important book, Harris proposes and explanatory account of communication which accords with our lay understanding of human existence.
Icons of Power investigates why the image of the cat has been such a potent symbol in the art, religion, and mythology of indigenous American cultures for three thousand years.
This book presents the thought of Charles S. Peirce and its relevancy to linguistics - in particular to semiotics, or the study of signs.
This work explores the formative power of signs and their impact on the mind, the body and subjectivity, giving special attention to work of the French analyst Jacques Lacan and the American philosopher Charles Sanders Peirce.
A comprehensive introductory study considering the full range of Barthes' work, from his early structuralist phase, through his poststructuralist explorations of "text" to his late writings. It includes an examination of the relationship between the critical and the personal.