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Creating Value: The Theory and Practice of Marketing Semiotics Research

(Bog, Paperback / softback, Engelsk)
Forfatter: Laura R. (Director Oswald
Creating Value: The Theory and Practice of Marketing Semiotics Research
Forlag: Oxford University Press

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Beskrivelse

To leverage the power of brand meaning or semiotics, management needs a research approach that taps into consumers' experiences, cultural perspectives, and emotional intelligence. This book presents just such an approach by decoding the cultural myths, social networks and deep experiences consumers associate with marketing signs, spaces and rituals

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Alle detaljer

Forlag Oxford University Press
Forfatter Laura R. (Director Oswald
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 22-01-2015
Første udgivelsesår 2015
Originalsprog United Kingdom
Sideantal 206
Indbinding Paperback / softback
Forlag Oxford University Press
Sideoplysninger 206 pages
Mål 235 x 158 x 8
ISBN-13 / EAN-13 9780199657278